Taylor Humphreys

WORK HISTORY

EDUCATION

ABOUT TAYLOR HUMPHREYS

I love stories. Especially a great origin story.I\'ve always been fascinated with writing, building out characters, a narrative, and defining the tone of where my story was leading. Whether it\'s a great book, an article I found on my feed, or the story behind a brand, life is all about storytelling. That\'s why I love brand strategy and advertising. It allows us to explore our origin story as a brand and build on it to create an immersive experience that pulls customers in.Throughout my time as a Brand Strategist at RevLocal, I have worked to develop and maintain cross-platform, creative marketing strategies for my clients that effectively communicate their brand story. Prior to my position on the Brand Team, I worked with small businesses all around the country. During that time, I worked to create digital marketing strategies to help them reach customers online as well as identify solutions that helped them adapt to the changing global environment in order to fit consumer needs.When I work with my clients, whether they are brands or small businesses, I look at their marketing as an ecosystem where everything works together to build a brand voice and messaging that will effectively bring their product or service to life. Whether it’s their digital strategy or their in-store experience, everything works together to build their story; their brand.It’s all storytelling in the end, so why not make it a good one? That’s where I come in. My goal in my career is to work with businesses to create integrated marketing strategies that continue to tell a brand\'s story through digital ads, social media, in-store experiences, and storytelling.