Taylor Hopkins
Digital Engagement Social Lead @Run For Something
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WORK HISTORY
Digital Engagement Social Lead @Run For Something
Managed and scheduled daily content across TikTok, Instagram, Facebook, Bluesky, and X, resulting in a 94% increase in weekly impressions. Developed and enforced social media governance standards—including AP style, tone, and accessibility—to ensure brand consistency across all campaigns. Collaborated cross-functionally with internal teams to design data-driven campaigns aligned with organizational goals and community engagement strategies. Continuously monitored real-time engagement trends, optimizing content to maximize reach and proactively manage sensitive or high-risk conversations.
EDUCATION
Howard University
Bachelor of Arts - BA, Strategic Communication
Queens University of Charlotte
Master of Arts - MA, Organizational Communication, General
ABOUT TAYLOR HOPKINS
Collaborative team player with an inclusive mindset. Passionate about creating change through strategy, creative imagery and social engagement. Experience includes branding, digital strategy, community outreach and marketing. Always open to new opportunities that will enable me to create change in the world.
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