Taylor Granell

Marketing Strategy Manager @HCA Healthcare

Nashville, TN, US

Assisted in developing scalable marketing campaign strategies to create cohesive brand presence across 15 Divisions (180+ hospitals) throughout the US\\\\n• Provided strategic support to Division leads in addressing campaign strategy for brand awareness and service line promotion at the local level while adhering to overall company brand guidelines\\\\n• Facilitated execution of the first Divisional re-brand of individual localized hospital brands to the parent HCA Healthcare brand through creative development and paid media campaigns\\\\n• Integrated research, insights and feedback to inform network-wide creative and campaign strategy\\\\n• Led agency vendor relationships to build campaign strategies, creative development and campaign optimization strategies\\\\n• Built multiple internal and external facing process improvements to improve department ways of working\\\\n• Managed marketing campaign budgets and invoices to ensure alignment with SOWs\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

St. Ambrose University

Radio/Television Production, Journalism, Communication and Media Studies