Taylor Granell

Brand Strategy Manager @HCA Healthcare

Nashville, TN, US

Brand Strategy• Built strategic frameworks in the forms of brand positioning, messaging and audience mapping to support different initiatives promoting the HCA Healthcare brand.Campaign Creative Development• Tell the brand story to our audiences through creative campaigns.• Briefed the creative agency partners on campaign creative concept, and finesse through concepting, adLob creation, all the way through tactical asset execution to support paid media campaigns executed throughout our Divisions.Brand Activation• Designed, developed, and executed unique experiences to support re-brand efforts and tailored communications and experiences to multiple different audience types (internal and external)• Executed the company’s first Brand Summit; a brand-centric, half-day event catered to executives to educate, excite, and immerse our leadership around the re-brand efforts happening in their market.Campaign & Creative Measurement• Evaluated campaign and creative performance to identify areas of opportunity to support current market as well as find solutions to scale across the ecosystem.• Partnered with research vendors to field surveys to help gather consumer insights to advise on solving business problems or identify areas of opportunity.

St. Ambrose University

Radio/Television Production, Journalism