Taylor Erin

About Taylor Erin

Taylor is the Head of Creative at Instacart, where she leads all marketing and brand creative across the company and oversees Local Produce, the brand’s in-house creative agency, under CMO Laura Jones. Since joining in 2022, she has set a clear creative direction for the brand—ushering in a new era of storytelling and leading Instacart’s most resonant and effective work to date, including the company’s first-ever Super Bowl spot in 2025 and a second Super Bowl return in 2026.As Executive Creative Director, Taylor sets the creative vision across Instacart’s entire marketing ecosystem—from brand and product marketing to campaigns, content, and cultural moments. She leads a cross-functional organization of award-winning Creative Directors, Writers, Art Directors, Designers, Producers, and Editors, and partners closely with marketing, product, and external agencies to bring that vision to life at scale.Before joining Instacart, Taylor was Lead Creative Director of Global Consumer Product Marketing at Twitter, where she led creative for global product launches including Twitter Blue, Super Follows, and Fleets. She also partnered with Twitter’s award-winning Global Social & Editorial team to develop content series such as #ArtistToFollow, spotlighting emerging and established musicians including Dua Lipa, Dame Dolla, Charli XCX, and Bree Runway.Earlier in her career, Taylor was a copywriter at advertising agencies working on beloved brands like Panda Express and Justin’s Peanut Butter. Her experience across both brand and agency environments gives her a unique ability to rally entire organizations around a clear point of view—blending business strategy with an obsession for storytelling and creative craft.

Experience

1. Executive Creative Director Head of Creative

   Instacart

   Jan 2024 — Present

   Responsible for the expression of Instacart’s brand and leads a team of award-winning Creative Directors, Writers, Art Directors, Producers, Operations Magicians, Editors and Designers who help bring that vision to life.

Education

• University of Nebraska-Lincoln

  Bachelor's, Advertising, Minor in English

  2006 — 2010

• The University of Kansas

  Undergrad, Advertising

  2006 — 2008