Taylor Christy

Customer Development Senior Analyst - Ecommerce, Amazon @Hanesbrands Inc

Phoenix, AZ, US

Drove a 31% increase in sales year-over-year by growing Hanesbrands\'$200.0MM / Amazon assortment through focuses on evaluating and optimizing seasonal new product offerings, consistent resolution of weekly replenishment pricing discrepancies, as-needed demand management, daily winning portfolio (items that drove 90% of sales) monitoring, and weekly style servicing improvementsAdvanced new (Comfywear SuperSoft collection that shipped $1.0MM in first 3 months, Maidenform multi-pack styles that shipped $0.7MM in the first 4 months) and existing business (top styles that ship $1.0MM weekly) by utilizing and compiling data from various sources (Amazon\'s Vendor Central, Pacvue, SAP, PowerBI)Collaborated with digital merchandising/omni-partners to maintain online relevancy through monthly brand store updates (banners/images, links to collections/PDPs), featured-style posts, and deal couponsContributed to the most successful Prime Day Hanesbrands has seen to-date, shipping $4.5MM in product for 3 brands in 2 days