Taylor Cervantes
Product Manager, Salesforce Marketing Cloud @Link Logistics
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WORK HISTORY
Product Manager, Salesforce Marketing Cloud @Link Logistics
Promoted from contract Business Analyst to full-time Product Manager based on early impact shaping platform strategy, governance foundations, and Marketing Cloud adoption as a core Customer Experience capability- Shape product strategy and roadmap inputs for Salesforce Marketing Cloud, identifying capability gaps, surfacing tradeoffs, and aligning platform direction with marketing and customer engagement goals- Partner with executive stakeholders and marketing leadership to design governance, demand intake, and change management frameworks supporting sustainable platform adoption- Facilitate cross-functional workshops across Marketing, Technology, Customer Experience, and Data teams to balance competing priorities and enable shared decision-making- Serve as a trusted advisor to business and technology leaders on SFMC capabilities, customer engagement strategies, and platform best practices- Act as liaison between internal teams and implementation partners, translating strategic requirements into scalable solutions, supporting integration QA, and aligning on Data Cloud + Marketing Cloud approaches- Contribute to enterprise Salesforce System of Record strategy, helping define data ownership, integration requirements, and governance needed to support Data Cloud and Marketing Cloud implementations- Collaborate on early use cases for Journey Builder, Email Studio, and audience segmentation, laying the foundation for scalable, omnichannel customer journeys- Represent the organization at Salesforce Connections, evaluating industry trends and emerging capabilities to inform long-term platform direction- Define initial KPIs and success metrics connecting platform usage, campaign performance, and business outcomes
EDUCATION
Chapman University
Bachelor of Science (B.S.), Business Administration - Marketing Emphasis
ABOUT TAYLOR CERVANTES
I’m a Product Strategy Manager with over a decade of experience stewarding CRM and marketing platforms as products — helping organizations align technology decisions with business goals, user needs, and long-term outcomes.My career spans enterprise investment firms, consumer brands, startups, agencies, and mission-driven nonprofits. Across these environments, I’ve been trusted to bring clarity to complex systems: shaping product roadmaps, establishing governance, facilitating cross-functional decision-making, and guiding platforms through periods of growth, change, and constraint.I specialize in platform product strategy, treating systems like Salesforce not as tools to configure, but as evolving products that require intentional design, prioritization, and accountability. I’m most effective at the intersection of strategy and execution — partnering with leaders and teams to surface assumptions, align priorities, and build operating models that can be sustained over time.While I bring deep hands-on experience across CRM and marketing ecosystems, my focus is firmly on outcomes: adoption with purpose, data that informs decisions, and platforms that enable people to do meaningful work. I’m drawn to organizations that value intellectual honesty, long-range thinking, and evidence-based decision-making that supports continuous learning and course correction.
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