Taylor Carson

About Taylor Carson

As a proud graduate of Slippery Rock University, I was thrilled to start my professional career as a Marketing Specialist at Westminster College of Pennsylvania. In this role, I built email/print campaigns for our college’s admissions team, helped with social media and photography coverage at events, and represented my department on the Matriculation Team. This experience fostered my passions for communication and creativity — and I’m forever grateful for that. Currently, I work as a Digital Campaign Manager for TrueSense Marketing. It’s my job to help curate and execute multi-channel digital strategies for the Ronald McDonald House and Children’s Hospital verticals of this nonprofit-focused marketing agency. Fundraising for charitable causes is a pleasure and honor beyond what I can put into words. Outside of my professional life, you can find me enjoying the outdoors with my beloved pets or working as co-host on the sports show “Yinzeritas.” I am looking forward to establishing more meaningful professional connections online, so don’t be shy!

Experience

1. Digital Campaign Manager

   TrueSense Marketing

   Aug 2022 — Present · Warrendale, PA, US

   As a DCM, I am tasked with assisting in the creation and execution of digital strategies across clients. This includes the implementation of email, paid/organic social, display, SEM, SMS, native, vanity URLs, UTM tracking, web assets, and donation forms/landing pages as marketing elements and tactics. In addition to seeing our campaign development through from early planning stages to brainstorming and launch, I also have the responsibility of executing reporting and communicating with clients on all digital matters. As such, project management and analytics play a large role in my work as well. I currently serve the Ronald McDonald House Charities and Children’s Hospital accounts. Within these verticals, I have the honor of serving nonprofits with a focus on youth healthcare/research and support of families battling critical child illnesses. TSM’s partnership with these clients is truly special and helping to tell patient/family stories has been the most rewarding experience of my professional life. Fundraising and awareness truly does make a difference in the lives of so many children and those that care for them.

Education

• Slippery Rock University of Pennsylvania

  Bachelor's degree, Communication (Digital Media Production), 4.0

  2014 — 2018