Taylor Buschke

Experience

1. Marketing Coordinator

   Duchateau

   Apr 2025 — Present · San Diego, CA, US

   I lead data-driven marketing initiatives designed to elevate brand presence, drive engagement, and generate qualified leads across digital and experiential channels.I analyze campaign performance and consumer insights to refine strategy and optimize conversions, overseeing paid media, email marketing, website performance, and social media growth. My role includes managing paid social and search campaigns, segmenting and executing targeted email programs, and leveraging analytics tools to improve traffic, user experience, and lead flow.I also support event marketing and PR initiatives, managing editorial requests, award submissions, and tracking media impact. In addition, I oversee celebrity and influencer collaborations—developing content strategies, coordinating partnerships, and serving as a key liaison to ensure brand alignment and performance outcomes.Working cross-functionally with sales, product development, and design teams, I ensure consistent messaging and cohesive brand execution across all channels. I am proficient in Tribe and CreatorIQ and bring a strong balance of creative strategy and performance-focused execution to every initiative.

Education

• University of Wisconsin-Whitewater

  Bachelor's degree, Journalism

  2014 — 2018