Taylor Auclair

About Taylor Auclair

As Marketing Director at NNEPRA, I lead the vision, storytelling, and data-driven…

Experience

1. Marketing Director

   Nnepra

   Sep 2022 — Present · Portland, ME, US

   Oversees all day-to-day marketing activities associated with the Amtrak Downeaster. Including but not limited to: developing marketing strategies, executing marketing campaigns that increase ridership and brand awareness, and assisting with other efforts promoting travel via passenger rail.> Lead, develop, and execute marketing programs and campaigns from start to finish.> Establish marketing strategies, identifying target audiences, and developing marketing plans across different channels and segments.> Manage and allocate marketing budget.> Manage the advertising agency of record and creative contractors. Overseeing all creative development, including production of promotional materials, website, television ads, digital campaigns, social media, newsletters, brochures, and other graphics.> Day-to-day handling of social media, website management, copywriting, and content marketing.> Analyze ridership, market trends, and monitor other marketing metrics to track effectiveness and identify ways to improve sales and marketing efforts.> Facilitate and manage grassroots marketing efforts such as email marketing, chamber and tourism group outreach, group sales, local sponsorships, and more.> Manage relationships with Amtrak regional marketing, sales, and revenue management teams, driving opportunities in earned and shared media, press, cross-collaboration, and unified system messaging while ensuring fulfillment of all contract deliverables.> Proficient in Adobe Creative Suite, Microsoft Office 365, and online conferencing platforms; expanding technical expertise in video and animation production as well as emerging AI technologies.

Education

• Bay State College

  General Education, Entertainment Economics

  2008 — 2009

• Orange Coast College

  Certificate Entry-Level Marketing

  2009 — 2010