Taylor Anderson
Editorial Director @iCrossing
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WORK HISTORY
Editorial Director @iCrossing
US
Using SEO data and audience insight alongside a client\'s marketing goals to create publisher-style editorial that speaks to people at every stage of the user journey, from consideration to purchase: content that is engaging, effective, relevant, audience-focused and, ultimately, measurable to provide real step-change for partners-Strategizing, commissioning, writing and editing omni-channel copy: everything from long-form digital content to social copy -Working with and commissioning a long-standing and ever-growing network of digital journalists and content creators, from Writers and Editors to Creative Directors -Creating and implementing content strategy for partners, including performing content audits, overhauling TOV and recommending content pillars and suites based on both the latest market and audience intelligence alongside editorial expertise and instinct -Working with other agency heads on new business and pitchesClients include: Unilever, Hilton, American Express, the Welsh Government, Volvo, Dompe, Shell and Shell Energy
EDUCATION
California State University, Long Beach
BA, English Rhetoric and Composition
Kingston University
MA, Journalism
SKILLS
ABOUT TAYLOR ANDERSON
Hi! I\'m an experienced Editorial Director passionate about forward-thinking, strategic and creative content. Whether it’s sharpening a brand’s voice, creating insights-supported content strategy to attract new audiences and better engage current readers, or crafting beautiful, impactful copy for everything from long-form features to social captions, I\'ve done it!In my role as Editorial Director at iCrossing, I merge my editorial point of view with search data and audience insight to create content campaigns for global, enterprise-level brands — with proven ROI. I am relied upon for my content and creative expertise: overseeing efficient and scalable editorial production; strategizing and implementing branding, tone of voice and point of view; defining success metrics; analyzing audience data to guide content calendars, pillars and topic focuses; advising on information architecture and UX to improve user engagement. That\'s me in a nutshell!But if you want more. read on!Over the course of my career, I\'ve written, edited and strategized across lifestyle, beauty, health and wellbeing, travel, automotive and tech. I’ve created content for all platforms, from print and digital to video, social and TV. I started my career as a journalist, writing and editing for media powerhouses Cosmopolitan and NetDoctor. That\'s where I cut my teeth and honed my skills as a word nerd: crafting editorial that moves readers to increase organic engagement and brand loyalty. I also wrote and hosted a magazine-based TV show and digital series.links below if you want to see me wax lyrical about coconut oil. Then I moved into commercial content to translate my journalistic point of view into successful content marketing campaigns. I have experience working from creative concept through to execution and delivery, and can handle the ins and outs of content planning, production and strategy. I understand how to use content to improve experience, engagement and conversion across audiences, wherever they are in their journey. I have ample experience managing and motivating teams with diverse skills and backgrounds. My goal as a manager is to support and mentor my team so they can each succeed in their unique and individual ways. I\'m an open communicator and value people, first and foremost. I’m personable and outgoing and have a global network of creatives on speed dial: writers, journalists, editors, designers, photographers, videographers and influencers. I’m also a Qualified Personal Trainer (REPs, level 3) with an adoration for Pilates.Connect and say hello!
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