Taylar Warren
Senior Marketing Strategist @Families First
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WORK HISTORY
Senior Marketing Strategist @Families First
Atlanta, GA, US
Serve as sole marketing owner and brand steward for Families First, developing the overarching brand voice, messaging standards, and content guidelines that create cohesion across three distinct organizational impact areas, ensuring every touchpoint ladders up to a unified brand identity- Own the development of all agency branding and communications materials, setting the standard for how the organization shows up across every channel and audience- Lead and manage a partner marketing agency and contractors, overseeing content development across all three impact areas, evaluating output against brand standards, and ensuring strategic alignment before anything goes to market- Developed and own a donor growth roadmap for the Atlanta market, translating organizational goals into audience-segmented strategies with clear activation priorities across Meta, CRM email, and paid advertising- Collaborate directly with board members and senior leadership to align marketing strategy with organizational growth goals, presenting performance updates and strategic recommendations that inform key decisions.
EDUCATION
Missouri School of Journalism
Bachelor’s of Journalism, Strategic Communication
University of Georgia - Terry College of Business
Master of Business Administration - MBA
SKILLS
ABOUT TAYLAR WARREN
I am a strategic marketing leader who helps organizations turn business goals into clear, audience-first strategies that drive measurable results. My experience spans nonprofit and agency environments, with a core strength in translating complex information into executive-ready strategies that align stakeholders and move work forward. In my current role at Families First in Atlanta, I set marketing direction across three impact areas, lead integrated campaigns that strengthen community visibility, and manage relationships with four or more external partners to scale execution. Previously at Butler, Shine, Stern & Partners, I led omnichannel strategy for Blue Shield of California, overseeing more than $25M in annual spend across a highly regulated industry. I bring a track record of adapting quickly across sectors, team structures, and business contexts, translating that range into sharper strategy and stronger outcomes. I am known for cross-functional leadership, executive communication, and building marketing strategies that balance strategic clarity with operational rigor. I am currently completing my MBA in Operations at the University of Georgia, with an expected graduation date of June 2026, deepening my ability to connect marketing strategy to broader business outcomes. In short, I help organizations understand people, shape strategy, and drive results.
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