Tayla Jones

Senior Retention Specialist @Scale Media

Lead retention strategy and execution for three fast-growing health and wellness DTC brands-Improved subscription portal save rates by 300% across brands by optimizing save flows, rigorously testing offers, and proactively educating users at critical churn points-Designed and launched comprehensive subscriber journeys across email and SMS using Klaviyo, Iterable, Attentive, and ReCharge-Improved repurchase rates and reduced churn by implementing strategic winback and loyalty initiatives tailored to customer behavior-Launched and scaled loyalty programs across three brands, boosting engagement and LTV-Partner closely with Creative, Product, and CX teams to align initiatives, streamline execution, and amplify the impact of retention strategies across all touchpoints-Analyze cohort data and experimentation results to inform strategic improvements.