Tawny Matlaf
Sr Brand Manager
- Role
- Senior Brand Manager at BSH Home Appliances Group
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Tawny Matlaf
Seasoned Marketing Manager with a decade of experience building brands, managing national and regional marketing strategies, and executing annual media campaigns. Partnered closely with internal cross-functional teams to drive successful omni-channel media plans and marketing activations. Identified, negotiated and managed talent relationships for events and social and broadcast media programs. Adept at leveraging quantitative and qualitative insights to inform market strategies and optimize cross platform buys. Outstanding communication skills for presenting brand development strategies, product information and target audience demographics. Demonstrated ability to support high-profile campaigns as a passionate leader to a team of direct reports. Experienced with fast-paced environments where a creative mind is needed to solve problems and organize multiple projects.
Experience
Senior Brand Manager
May 2023 — Present · Irvine, CA, US
Education
California State University, Long Beach
BACHELOR OF SCIENCE, Cross-Cultural Marketing
Skills
- Creative Strategy
- Interactive Advertising
- Marketing
- Crm
- Outdoor Advertising
- Management
- Advertising
- Interactive Marketing
- Online Advertising
- Online Marketing
- Creative Direction
- Direct Mail
- Integrated Marketing
- Corporate Branding
- Strategy
- Marketing Strategy
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