Tawny Lam
Director, Marketing Analytics
- Role
- Director, Marketing Measurement & Insights at ADP
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Tawny Lam
Marketing operations and analytics leader with 15+ years of experience, spanning both B2B and B2C sectors for Fortune 500s, SMBs, and startups across a number of industries including high tech, telecom, media, finance, healthcare, and nonprofit.Specialties include: Marketing Analytics | GTM Strategy | Performance Marketing | Digital Advertising | SEO | Email | Marketing Automation | Demand Generation | Lead Generation | ABM | A/B Testing | Web Analytics | CRO | CRM | Content Development
Experience
Director, Marketing Measurement & Insights
Sep 2024 — Present · Los Angeles, CA, US
Education
W. P. Carey School of Business – Arizona State University
Master of Business Administration - MBA, Marketing, Business Analytics, Entrepreneurship
UCLA
Bachelor of Arts (B.A.), Political Science & International Relations | English Literature
Beijing Normal University
Study Abroad Program - Mandarin
Skills
- Web Analytics
- Pay Per Click (Ppc)
- Online Marketing
- Online Advertising
- Analytics
- Affiliate Marketing
- Ppc
- Blogging
- Lead Generation
- Google Adwords
- Social Media
- SEO
- A/B Testing
- Landing Page Optimization
- Online Lead Generation
- Msn Adcenter
- Sem
- Digital Strategy
- Email Marketing
- Web Marketing
- Digital Marketing
- Search Engine Marketing (Sem)
- Google Analytics
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