Tawny Ann de Peña

About Tawny Ann de Peña

Let me help guide your target market in the right direction — from their wallet to yours. My name is Tawny Ann De La Peña, and I\'m an award-winning creative strategist & messaging consultant. With more than 10 years of storytelling experience, my expertise includes: • Creative marketing strategy • Creative direction • Branding & messaging • Conversion copywriting • Direct response copywriting • Producing, storyboarding, and script writing The coolest part about my job is that I can apply my expertise to almost any industry. My work has given me the opportunity to help grow killer brands of all types — from e-commerce and SaaS companies to hospitality and nonprofit organizations. I\'m so grateful to have worked with and learn from brands like Shapermint.com, Dunkin\' Brands, Marriott International, and XQ instutite. Long story, short: I know what hard work looks and feels like. I truly believe that strong collaboration and communication is the key to sustainable growth, whether I\'m working with a company of 300+ employees or a startup of less than 5 scrappy people; and it\'s what I\'m known for. But don\'t take my word for it. Scroll down to the \"Recommendations\" section of my profile to see how previous colleagues describe what it\'s like to work with me. I know the ins and outs of working cross-functionally across departments and also have the grit and work ethic to take on any role necessary to help my team meet or exceed its KPIs. But what do I love most about creative strategy and copywriting? When effectively and strategically applied, the right creative strategy and copywriting has the power to change minds. Persuasion is an art I have mastered because I deeply value the concept of \"always learning.\" It\'s that same curiosity that drives me to stay up to date with conversion-focused creative copy strategies that not only make a brand unforgettable but also enhance the overall user experience. Get a taste of my work at If you’re still wondering about my professional experience, feel free to scroll down. Whether or not you like what you see, send me a message; I\'m always up for thoughtful conversation about the intricate world of marketing and advertising.

Experience

1. Direct Response & Creative Strategy Consultant

   Kick-Ass Content Creator

   Aug 2021 — Present

Education

• Mt. San Antonio College

  Associate's degree, Journalism

  2007 — 2009

• California State University-Northridge

  Bachelor of Arts, Broadcast Journalism

  2009 — 2012

• The Life Coach School

  Certified Life Coach

  2022