Tawni Sharp

About Tawni Sharp

I am an experienced Account Executive with nearly a decade of sales experience across two distinct industries. Currently, I help B2B clients achieve their goals by developing custom advertising solutions in the business media sector. Previously, I excelled as an Account Manager in chemical sales, providing performance materials to a wide range of manufacturers. I am passionate about establishing, building, and maintaining meaningful client relationships and being both self-motivated and results-oriented.In my current role at Crain’s Detroit Business, I manage B2B advertising strategies spanning digital, print, event sponsorships, and custom programs, helping Detroit’s business community tell powerful stories and amplify their brands. My earlier career at BASF taught me how to blend technical knowledge with a consultative sales approach—delivering foam and plastic solutions that solve complex challenges across diverse industries. Whether in media or chemical manufacturing, my passion is the same: to serve as a trusted resource and collaborator, meet and exceed goals for myself and my clients, and take pride in building and maintaining strong client relationships.

Experience

1. Account Executive

   Crain\'s Detroit Business

   Jan 2023 — Present

   Create and sell integrated marketing campaigns via custom solutions that include display advertising, native advertising and on-site solutions

Education

• Central Michigan University

  Bachelor of Science in Business Administration, Major: Marketing with Concentration in Professional Sales; Minor: Finance

  2012 — 2016

Skills

• Time Management
• Microsoft Office
• Sales
• Microsoft Powerpoint
• Communication
• Powerpoint
• Concur
• Sap
• Demand Forecasting
• Smartsheets
• Salesforce.com
• Retail
• Imagenow