Taylor Ann Weidenbach
Sr. Manager, Digital Merchandising Strategy I McKesson Medical-Surgical I Penn State University Alumni
- Role
- Sr Manager, Ecommerce Merchandising at McKesson
- Location
- Fredericksburg, VA, US
- LinkedIn followers
- 500 followers
About Taylor Ann Weidenbach
With a focus on E-commerce Merchandising at McKesson, my role involves the strategic ideation and deployment of promotional banners, customer segmentation, and data-driven personalization. We\'ve enhanced user experiences through meticulous audits and the integration of cutting-edge tools like Pendo, BazaarVoice, ContentStack, and Bloomreach, creating personalized user flows and content that resonate with our diverse customer base.The organization has benefited from my competencies in digital marketing and ecommerce merchandising, which I\'ve honed through rigorous site rebuilds, 14+ years of industry experience, and a proven history of success on various size and scope digital projects. In collaboration with our team, we\'ve driven customer engagement and sales by leveraging insights to tailor the digital shopping experience, ensuring that every interaction is intuitive, informative, and aligned with our users\' needs.
Experience
Sr Manager, Ecommerce Merchandising
Jan 2023 — Present · Richmond, VA, US
As a Sr. Manager of Ecommerce Merchandising, I leverage my expertise to enhance user experience and drive customer engagement through various digital strategies. My key responsibilities include- Promotional Advertising: Design and implement impactful promotional banner ads, ad blocks, and community account alerts to elevate brand visibility and engagement- Customized Product Presentations: Develop tailored product carousels that resonate with target audiences and enhance the shopping experience- Innovative Page Strategies: Lead ideation and strategy for landing pages, product detail pages (PDP), and product listing pages (PLP), integrating advanced content strategies, asset linking, FAQs, quality assurance, mobile optimization, suggestion modules, and comprehensive user journey mapping- User Experience Audits: Perform detailed functionality and user experience audits for SupplyManager and competitors, ensuring optimal content delivery- SWOT Analysis: Conduct SWOT analysis to evaluate the competitive landscape and identify areas for improvement and innovation opportunities- Logic, Data, and Customer Behavior Driven User Flows: Utilize metrics and data analysis to create effective customer user flows and personalized experiences within SupplyManager- Customer Insights Integration: Collaborate with Bloomreach to harness customer insights for better decision-making and strategy formulation- Site Personalization: Implement customized site personalization with tools like Pendo, focusing on tooltips, journey guides, customer engagement insights, A/B testing, and integrating customer-driven data for enhanced mobile experiences- Customer Review Management: Managing the BazaarVoice platform, review moderation, trend tracking, insight reporting, post-purchase journey opportunities, user experience, module architect,and engagement strategies to foster customer loyalty and improve site content.
Education
Penn State University
BS, Communication Arts and Sciences; Minor in Rhetoric
2008 — 2012
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