Tawayna Rucker

About Tawayna Rucker

Customer-obsessed, enterprise-minded leader with 20+ years of experience driving performance through clarity, structure, and action in complex, matrixed environments. Known for translating strategy into scalable execution, aligning cross-functional teams, and building modern support ecosystems that enable hotels, owners, and operators to move faster and perform better. Comfortable charting a new course with confidence in ambiguity and a bias for action.

Experience

1. Director, Brand Resources and Platform Support

   Hilton

   Aug 2017 — Present · McLean, VA, US

   Lead the development and maintenance of resources to support enterprise-wide initiatives, driving operational efficiency. Manage a team of content experts, ensuring field and above-property teams are equipped to enhance performance. Optimize cross-departmental processes to ensure smooth delivery of enterprise initiatives Oversee the design and execution of support activations for field-facing platforms, aligning with business objectives. Collaborate cross-functionally/regionally to align support initiatives with enterprise and external departments. Guide strategy development for content governance across platforms such as Hilton BOOST and Hilton Owners Portal. Develop and implement plans for workflow automation within Brand Resources and Support Platforms. Design engaging and innovative resources to influence behavior change across stakeholders. Assist in improving performance metrics by streamlining support delivery processes and integrating automation. Play a pivotal role in collaborating with owners, hotel teams, and strategic functions to deliver high-impact solutions. Facilitate the creation of effective presentations and workstreams, aligning with organizational strategies. Drive project management initiatives across multi-level teams, fostering seamless communication and alignment. Enhance engagement and performance through tailored resource development strategies

Education

• Clayton State University

  Paralegal Certificate, Legal Studies, General

  2011

• Albany State University

  BS, Management

  2000 — 2004

Skills

• Leadership
• Customer Relationship Management (Crm)
• Coaching
• Crm
• Sales Management
• Lead Generation
• Cold Calling
• Solution Selling
• Operations Management
• Management
• Saas
• Account Management
• Sales Operations
• Customer Retention
• Customer Service
• Sales
• Salesforce.com
• Background Checks
• Strategic Planning
• Selling
• Business Development
• Sales Process
• Training
• Strategic Partnerships