Tavy Thomas
Lead Content Strategist @EPAM Systems
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WORK HISTORY
Lead Content Strategist @EPAM Systems
Led content strategy and migration planning for implementation of healthcare client’s new CMS platform (Sitecore). Managed migration of two large websites with complex, sensitive, and highly regulated content. Designed content models and page templates, ensuring alignment between existing content and the new design/structure while minimizing revisions and potential scrutiny. Prepared detailed documentation to support ongoing user onboarding. • Contributed to successful B2B site content refresh for a global data, analytics, and technology company. Drafted engaging, SEO-rich content for 45 new pages, shifting the focus from \"what we do\" to \"how we can help you,\" while improving readability and scannability. Conversion rates increased post launch, with lead generation form submissions up 51% year over year.• Drove content modeling for MACH transformations. Partnered with solution architects, developers, business analysts, and client stakeholders to define and implement streamlined sets of content types for large-scale migrations from monolithic content management systems to various headless solutions.• Developed design system information architecture and content for a major hospitality company. Completed and presented comparative analysis of over 25 design system documentation sites. Drafted and refined IA with input from stakeholders. Created/edited all MVP content for the design system website.• Represented EPAM\'s US Content Strategy team in development and presentation of RFP responses. Provided resourcing estimates, created slides highlighting team capabilities, and streamlined sales materials for a wide variety of clients and industries.
EDUCATION
Lehigh University
Bachelor of Arts (B.A.), International Business
ABOUT TAVY THOMAS
20+ years of experience in employee communications, digital content strategy, marketing, and brand management. Proven track record in delivering impactful results through strategic vision and meticulous attention to detail. Adept at producing high-quality content in dynamic, regulated environments. Committed to building strong relationships for seamless collaboration.
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