Josh Tavlin

About Josh Tavlin

Throughout my CD/CW career, I\'ve played a defining role in branding and transforming some of the world\'s most iconic B2B and B2C brands — creating global campaigns for IBM, American Express, SAP, Michelin, Thomson Reuters, Cognizant, Comcast, WebMd, The Bank of New York/Mellon, Accenture, and many more. I\'ve led accounts in the technology, automotive, consulting, pharma, sports and spirits spaces. Throughout, I\'ve won Lions and enough Lucite to decorate a \'70\'s bachelor pad — all while teaching Advertising at the Pratt Institute. See my portfolio at: IndustrialSentence.comHighlights: Cannes lion, One Show, CA, D & AD, Effies and more. Spot featured on America\'s Funniest Commercials. Super Bowl Spot for Michelin. Specialties: Scripts. Television. Video. Digital. Experiential. Simplifying the complex. Giving big brands a personality, a voice and a story. Notable successes in Technology, Fintech, Telecom, Pharmaceutical, Finance/Card Card and Sports. Expertise in B2B, 360 Integrated Branding, Taglines, Live Events, Technology - Software, Hardware, Services, Consulting - and Financial - as well as Sports, Automotive, Pharma, Healthcare, Package Goods, Spirits, Beer and Travel.

Experience

1. Assoc Dir Multichannel Communications (i E, Cd Cw)

   Regeneron

   Feb 2021 — Present

   Create core messaging strategies and communications for medical affairs; develop brand messaging; manage creative output of external agencies. Oversee and create banners and social posts relating to eye, allergic and inflammatory conditions, cancer, cardiovascular and metabolic issues, blood-related conditions, infectious diseases, and rare diseases.

Education

• McGill University

  BA, English Literature

Skills

• Banking
• Sports
• B2b
• Beer
• Insurance
• Credit Cards
• B2c
• Relationship Marketing
• Live Events
• Fmcg
• Creative Strategy
• Strategy
• Brand Development
• Interactive Marketing
• Advertising
• Digital Strategy
• Concept Development
• Integrated Marketing
• Creative Direction
• Art Direction
• Social Networking
• Interactive Advertising
• Copywriting
• Experience Design
• Content Strategy
• New Media
• Outdoor Advertising
• Leadership
• Marketing Communications
• Digital Marketing
• Brand Architecture
• Corporate Branding
• Corporate Identity
• Direct Marketing
• Branding & Identity
• Direct Mail
• Digital Media
• Interaction Design
• Typography
• User Experience