Octavio Ibarra

Director of Sales & Marketing @Voco Hotels

Kissimmee, FL, US

Leading sales strategy for the newly rebranded voco Kissimmee overseeing all sales and marketing initiatives to drive revenue growth, establish a compelling brand presence, and maximize market share in a competitive hospitality landscape-Develop and execute integrated sales and marketing plans to achieve revenue targets, increase occupancy, and enhance ADR-Build and nurture strong relationships with key accounts, third-party planners, and community stakeholders to expand business opportunities-Manage all aspects of the guest journey from lead generation and proposal development to contract negotiation and on-site execution-Represent the hotel at industry events, market activations, and community functions to strengthen brand visibility and local partnerships-Focus digital marketing efforts including SEO, paid media, and social engagement to boost direct bookings and online reputation-Collaborate with revenue management to align pricing strategies with market trends and demand forecasts.

University of Phoenix

Bachelor of Science - BS