Tavasvat Singh
Summer Trainee @Arriba Labs
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WORK HISTORY
Summer Trainee @Arriba Labs
Pune, IN
At Arriba Labs, I’m gaining real-world exposure to performance marketing by working on end-to-end digital strategies for high-growth D2C brands and emerging B2B tech startups.What I’ve been working on:•Industry Research & Market Mapping: Led a deep-dive study into the Indian and global semiconductor ecosystem, identifying customer segments, demand-supply gaps, and growth trends to shape performance marketing opportunities.• ABM Campaign Design: Developed a complete Account-Based Marketing (ABM) strategy targeting semiconductor startups — including persona development, content mapping, and multichannel outreach planning.• Content & Landing Page Strategy: Created tailored landing page structures, messaging frameworks, and visual briefs for use across LinkedIn ads and email campaigns.• Outreach Personalization: Designed multi-industry outreach templates for LinkedIn and email, focusing on verticals like fashion, wellness, food tech, gifting, and electronics.• Campaign Enablement: Worked on performance marketing workflows — from research and copywriting to ad mockups and reporting — using tools like Canva, Google Docs, and LinkedIn Campaign Manager.This internship is helping me strengthen my skills in digital strategy, brand positioning, content creation, and B2B outreach while contributing to Arriba Labs’ mission of building profitable, ROI-driven digital ecosystems for next-gen businesses.
EDUCATION
Symbiosis Institute of Digital & Telecom Management (SIDTM), Pune
Master of Business Administration - MBA
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Business Administration - BBA
ABOUT TAVASVAT SINGH
I consider myself to be a self-driven, organized learner who is eager to take on new challenges, tasks, and abilities.\" Currently pursuing an MBA at SIDTM Pune with strong interest in marketing, sales, and financial strategy. Passionate about integrating financial expertise with marketing insights to drive business growth and innovation. Enthusiastic about exploring new opportunities, learning from industry leaders, and contributing to impactful projects. Let’s connect and collaborate! Thank you!
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