Taush Shaikh

Experience

1. Director of Marketing Operations

   Mandit Global

   Nov 2018 — Present

   Collaborate with the demand generation team to optimise strategy, attribution models and funnel economics in order to meet the goals.\\\\n\\\\nDesign and implement the Demand Generation programs strategy by segment in outbound strategies.\\\\n\\\\nManage third party media, network and publisher relationships to represent the market perspective to strap demand.\\\\n\\\\nManage all of the marketing operations and systems, including lead management processes and metrics, lead scoring, lead nurture, campaign tracking, marketing automation systems, database health, targeting and segmentation plans, and alignment with sales operations.\\\\n\\\\nDevelop and maintain a multi-year roadmap and strategy that ensures best-in-class marketing operations that support and align with the company’s evolving sales and marketing strategy.\\\\n\\\\nResults-driven with demonstrated ability to analyze quantitative data to drive improvement to program effectiveness, ROI, pipeline/funnel velocity and conversion rates.\\\\n\\\\nAbility to problem solve, identify critical obstacles, and address fundamental systemic and operational issues to accelerate results.\\\\n\\\\nExperience developing new processes, frameworks and models and rolling them out across the organization.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n