Tauseef B.

About Tauseef B.

I help businesses achieve their marketing goals by creating innovative digital campaigns that drive engagement, lead generation, and ROI. With 10+ years of experience across real estate, education, healthcare, and tourism, I specialize in:Paid Media Campaigns (Google, Meta, LinkedIn, Snapchat)SEO & SEM OptimizationAnalytics & Conversion Tracking (GA4, GTM, Meta Pixel, Clarity)Strategic Content Development & A/B TestingHaving managed high-budget campaigns in the India and UAE, I understand the nuances of diverse markets and audiences.

Experience

1. Digital Marketing Manager

   MGM University

   Jun 2022 — Present · Aurangabad, IN

   Strategized and executed digital ad campaigns across Google, Meta, LinkedIn, and Twitter, driving admissions for multiple institutions with a significant increase in conversion rates- Managed and optimized marketing budgets, achieving a significant ROI growth year-over-year- Increased website traffic by 40% through advanced SEO strategies, enhancing search rankings and user engagement- Directed social media organic activities, including promotions for events, admissions, and special days, achieving up to a 65% audience engagement increase and a 45% growth in follower base across platforms- Collaborated with key stakeholders to design and implement marketing strategies aligned with institutional goals- Led creative teams to produce high-impact campaign content, ensuring consistent brand messaging and measurable audience reach across digital channels.

Education

• Dr. Babasaheb Ambedkar Marathwada University, Aurangabad

  Bachelor of Engineering (BE), Information Technology

  2017