Taufique A.

About Taufique A.

13+ years of experience in Analytics and Product Development Leadership with a strong track record of leveraging data to drive strategic business decisions and creating value.Recognized for successfully leading data-driven initiatives across diverse industries, delivering impactful and actionable results through advanced analytics, machine learning, and product development. Skilled in managing end-to-end product life cycles, including collaboration with cross-functional teams to identify market needs, developing tailored solutions, and implementing scalable analytics frameworks that drives business growth and success. With proven track record of cultivating high-performing teams, I’m passionate about fostering a culture of innovation and continuous improvement, empowering organizations to make informed, data-backed decisions.• Technical Expertise: Strategic Planning, CRM, Customer Profiling and Segmentation, Statistical Modeling, Data Mining, Requirement Analysis, Test/Control Design, Profit Optimization, Channel Optimization, Marketing Campaign Design & Deep Dives, Performance Measurement, Marketing Attribution, Audience Sizing, Acquisition Analysis and Interactive Reporting, Multi-channel Marketing & Growth Analytics, Lift Analysis, Web Analytics.• Soft Skills: Leadership, Decision Making, Cross Functional Partnership, Interactive Presentation, Project Management, Creative Problem Solving, Communication & Vendor Management.• Tools: Merkle M1, SAS, R, HIVE, SQL, SPSS Modeler, Tableau, MS Office, AWS/S3, JIRA.

Experience

1. Global Product Lead

   Mastercard

   May 2022 — Present

Education

• Oklahoma State University

  Master of Science, Management Information Systems; Knowledge Management & Data Mining

• Dr. A.P.J. Abdul Kalam Technical University

  Bachelor of Engineering - BE

Skills

• Business Intelligence
• Oracle
• Data Mining
• Requirements Analysis
• Data Modeling
• Oracle Applications
• Teradata
• Segmentation
• Etl
• Sas Certified Predictive Modeler
• Sas Programming
• Sap
• Rapidminer
• Crm
• Analysis
• Sas E-Miner
• Tableau
• Statistical Modeling
• Time Series Analysis
• Leadership
• Catia
• Sas
• Uml Tools
• Microstrategy Reporting
• Databases
• Ibm Spss
• Statistics
• Data Analysis
• Consulting
• Marketing
• Jdeveloper
• Management
• C++
• Microsoft Sql Server
• Business Analysis
• Analytic Hierarchy Process(Ahp)
• Autocad
• Project Management
• Java
• Pl/Sql