Tatyana Zachary

Senior Director Digital and Marketing Analytics @CDW

Mansfield, MA, US
EMAILS
t••••••••@cdw.com
MOBILE NUMBERS
+14•••••••54

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WORK HISTORY

Sep 2025 — Present

Senior Director Digital and Marketing Analytics @CDW

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Boston, MA, US

13 years ago, somebody told me that I will be back in marketing one day.well, here it is, it happened this month. And wow, has the marketing changed since! Excited to lead analytics in the new world of martech and automation!

EDUCATION

N/A

University of Economics - Varna

Master of Arts - MA, Industrial Management

N/A

Suffolk University - Sawyer Business School

MSF, Finance

SKILLS

AnalyticsStrategyBusiness StrategyMarketingDatabase MarketingCrmCreative SolutionsAnalysisPredictive AnalyticsPersonalizationWeb AnalyticsCustomer AnalysisMarketing AnalyticsSasBusiness IntelligenceRetailB2bDirect MarketingBusiness AnalyticsManagementSEOData AnalysisSix SigmaSegmentationDashboardPricingCross-Functional Team Leadership

ABOUT TATYANA ZACHARY

I am passionate customer spokesman, driven by data curiosity and a mindset, focused on business impact.I love inspiring data scientists and developing analytical talent. I have built high performance analytics teams and led successful cross-functional teams on multi-million dollar initiatives. I have had the opportunity to influence strategies and senior business leaders from a broad array of industries: from retail to e-com, in both B2B and B2C, and most recently in B2B technology space.

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