Tetiana Holubenko

About Tetiana Holubenko

Employer Brand Leadership | Over 15 years of experience in tech companies across outsourcing, product, digital, and e-commerce sectors, specializing in developing and executing employer branding strategies tailored to diverse markets. Strategic Vision & Execution | Proven success in launching employer branding initiatives aligned with business objectives, leveraging market research and impactful campaigns to position companies as top employers. 🤝 Strengthening Industry Partnerships | Built strategic relationships with universities, IT communities, and major industry events to attract top-tier talent and enhance brand visibility in competitive markets. Content & Social Media Excellence | Expertise in creating compelling video content and presentations, managing corporate social media channels, and ensuring consistent, audience-resonant messaging. Tech Event Expertise | Organized over 100 tech events of varying formats, including meetups, hackathons, and conferences, to actively engage the tech community and foster company visibility. Community Engagement & Social Impact | Emphasis on social initiatives and eco-friendly events to enhance company reputation, foster employee engagement, and build positive community relationships. Data-Driven Recruitment Insight | In-depth labor market analysis utilized to guide recruitment strategies, aligning employer branding with current industry trends to drive effective talent acquisition.

Experience

1. Employer Branding Consultant

   Advertiv

   Feb 2023 — Present

   Advertiv is a leading performance agency specializing in digital marketing strategies, brand building, audience targeting, monetization, and user acquisition- Collaborated with internal stakeholders, including HR, marketing, and hiring managers, to ensure alignment of employer branding initiatives with overarching business objectives- Provided expertise and strategic guidance on employer branding best practices to enhance talent acquisition and retention efforts- Conducted comprehensive market research and analysis to gain insights into industry trends and competitor positioning in the realm of employer branding- Increased candidate engagement: Implemented new Employer Branding strategies that resulted in a measurable increase in candidate engagement and application rates.

Education

• Odessa National 'I.I. Mecnikov' University

  Master's degree

  2005 — 2010