Tatyana L.
Strategist @Horizon Media
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WORK HISTORY
Strategist @Horizon Media
NY, US
Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly •Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy and recommendations •Effectively manage all daily tasks as well as guide development and education of Assistant Strategist •Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays •Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations •Build and foster open communication with clients and media partners, serving as a key HMI contact
EDUCATION
Lincoln University
Bachelor of Science - BS, Communication and Media Studies
Texas Southern University
Master of Arts - MA, Communication and Media Studies
ABOUT TATYANA L.
Strong and supportive Project Manager with 5+ years of experience in owning all stages of a product & project lifecycle across diverse industries including media and financial services. Equipped with strong analytical, problem-solving, and interpersonal skills with a proven ability to continually refine business practices for efficient and scalable end-to-end framework in a fast-paced, demanding environment.
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