Tatum Zeko
Marketing Program Strategist
- Role
- Marketing Program Specialist at Comerica Bank
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Tatum Zeko
With over six years of experience leading strategic marketing and communications programs…
Experience
Marketing Program Specialist
Jan 2024 — Present · Dallas-Fort Worth, TX, US
Direct strategic B2B marketing and community engagement programs, serving as the primary liaison with 75+ nonprofit and business partners to enhance brand visibility and strengthen external community relationships.• Manage end-to-end execution of 25+ annual events for the Community Engine initiative, overseeing vendor relations, program logistics, and performance analysis to support product life cycle strategy.• Streamline intake and evaluation of 150+ sponsorship and event requests, aligning initiatives with business priorities and enhancing visibility for Comerica’s B2B products.• Coordinate cross-functional teams in marketing, PR, and banking centers to ensure consistent messaging, local market alignment, and impactful delivery of external programs.• Oversee a $200K+ marketing budget, implementing monthly reporting processes that provided leadership with actionable insights for decision-making and resource allocation.
Education
The University of Texas at Austin
Bachelor's degree, English
2015 — 2019
Booker T. Washington High School for the Performing and Visual Arts
Theater
2011 — 2015
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