Tatum Terwilliger
Biological Systems Engineering Student | Raikes School Scholar
- Role
- Chief Marketing Officer at Findu
- Location
- Lincoln, NE, US
- LinkedIn followers
- 500 followers
About Tatum Terwilliger
I’m passionate about using engineering to spearhead meaningful change. I thrive in…
Experience
Chief Marketing Officer
May 2025 — Present · Lincoln, NE, US
Pioneered a Bottom-Up Marketing and Traction Strategy by establishing a High School Ambassador Program (HAP), leveraging peer interns for grassroots adoption and user acceptance testing (UAT) among the target demographic- Designed and implemented a tiered incentives program for the HAP, successfully driving engagement, maximizing peer-to-peer downloads, and securing in-person pitches within key student organizations- Managed the HAP\'s core deliverables, focusing on: Product Feedback & Iteration (conducting UAT and direct feature surveys) and Digital Content Strategy (developing a Social Media Brand Package)- Leveraged user insights and engagement trend analysis to inform and align cross-functional marketing initiatives, ensuring optimal product-market fit and driving client adoption across high schools.
Education
University of Nebraska-Lincoln
Mechanical Engineering & Data Science
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