Tatum Pauls
Business Leadership | CPG Marketing
- Role
- Assistant Account Executive at Arc Worldwide
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Assistant Account Executive
May 2025 — Present · Rogers, AR, US
At Arc Worldwide, a leading shopper marketing agency within Publicis Groupe, we specialize in connecting brands with shoppers by creating seamless commerce experiences across physical, digital, and social touchpoints. Our work drives conversion by combining deep retailer knowledge with data-led strategy and breakthrough creative.As an Assistant Account Executive on the Kimberly-Clark account, I: • Support the development and execution of omnichannel shopper marketing campaigns for Walmart • Collaborate with creative, strategy, and client teams to ensure campaigns align with retailer and brand priorities • Manage project timelines, vendor communication, and deliverables for programs like in-store demos, onsite/offsite banners, and social promotions • Track performance, prep status docs, and help streamline internal processes using tools like ScreenDragon and Walmart ConnectI’m building expertise in commerce marketing strategy, client management, and retail media—supporting business units like Baby & Child Care, Family Care, and Adult & Period Care.
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