Tatum McKee
Director, Seo @Pillar4 Media
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WORK HISTORY
Director, Seo @Pillar4 Media
Own the end-to-end SEO strategy and roadmap for owned-and-operated health & wellness sites across Technical SEO, Content, and Digital PR.* Led multi-channel organic growth programs across content systems, platform optimization, and authority-building initiatives, scaling flagship properties to 2.5M+ monthly users while protecting revenue through algorithm and platform volatility.* Build and execute a technical SEO roadmap to improve site health (CWV), crawlability, and indexation; increase visibility across priority SERPs.* Stood up SEO experimentation programs through A/B tests, on page optimizations & template overhauls to improve rankings, crawl efficiency, conversion outcomes, and increase user experiences.* Drive cross-functional execution with Product/UX/Design, Editorial, PR, Revenue, Engineering and executive leadership to align SEO with business priorities.* Collaborated with teammates to build and shape future-ready SEO playbooks to align with emerging AI-Driven platforms and ensure the business had ability to protect and extend coverage within Google AI Overviews/AI Mode and LLM experiences (ChatGPT, Gemini, Perplexity, Copilot).* Lead content strategy through extensive keyword research and competitor analysis to expand organic reach across multiple owned and operated brands.
EDUCATION
Roanoke College
Bachelor's degree, sports manangement
ABOUT TATUM MCKEE
Currently a director in SEO with prior sales management of 2+ years and SEO experience for 6 years
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