Tatum McKee
Director, SEO at Pillar4 Media
- Role
- Director, Seo at Pillar4 Media
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Tatum McKee
Currently a director in SEO with prior sales management of 2+ years and SEO experience for 6 years
Experience
Director, Seo
Feb 2024 — Present
Own the end-to-end SEO strategy and roadmap for owned-and-operated health & wellness sites across Technical SEO, Content, and Digital PR.* Led multi-channel organic growth programs across content systems, platform optimization, and authority-building initiatives, scaling flagship properties to 2.5M+ monthly users while protecting revenue through algorithm and platform volatility.* Build and execute a technical SEO roadmap to improve site health (CWV), crawlability, and indexation; increase visibility across priority SERPs.* Stood up SEO experimentation programs through A/B tests, on page optimizations & template overhauls to improve rankings, crawl efficiency, conversion outcomes, and increase user experiences.* Drive cross-functional execution with Product/UX/Design, Editorial, PR, Revenue, Engineering and executive leadership to align SEO with business priorities.* Collaborated with teammates to build and shape future-ready SEO playbooks to align with emerging AI-Driven platforms and ensure the business had ability to protect and extend coverage within Google AI Overviews/AI Mode and LLM experiences (ChatGPT, Gemini, Perplexity, Copilot).* Lead content strategy through extensive keyword research and competitor analysis to expand organic reach across multiple owned and operated brands.
Education
Roanoke College
Bachelor's degree, sports manangement
2011 — 2015
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