Tatjana Steinhardt
Senior Director of Marketing and Sales at Frontier Utilities
- Role
- Senior Director of Marketing and Sales at Frontier Utilities
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
Experience
Senior Director of Marketing and Sales
Feb 2014 — Present · Houston, TX, US
Responsible for leading the TX Residential Marketing & Sales team • Responsible for building a sales driven organization, including dedicated sales call centers in Houston, Dallas, and El Salvador. Exceed sales goals in 2015, 2016, 2017, and 2018• Accomplished sales performance by resourcefully managing $4.8MM annual marketing budget with focus on CTA and ROI• Provide monthly campaign performances incl. conversion rates, call volume, CTA and product margins• Built a TX sales network of over 250 independent brokers & partners • Responsible for the development of innovative energy products and solutions to differentiate and establish a unique value proposition • Responsible for creating and executing cohesive marketing sales channel strategy including Sponsorships, radio, TV, print, OOH, direct mail, email, Winback, digital, SEO, social media, and referral messages• Manage relationships with advertising agencies, media buy, production, and third party vendors • Work collaboratively across multiple groups including Pricing, Regulatory and Compliance, Operations, Customer Service, IT, HR, and Accounting/Finance
Education
Hochschule Flensburg
Bachelor of Science in Business Administration, Concentration in Management and Marketing
1996 — 2000
University of St. Thomas (TX)
Master of Business Administration - MBA, Marketing
2006 — 2008
Skills
- Cross-Functional Team Leadership
- Marketing Strategy
- Corporate Finance
- Product Marketing
- Sales
- Web Analytics
- Media Development
- Direct Marketing
- Multi-Channel Marketing
- Marketing Management
- Market Analysis
- Strategy
- Training
- New Business Development
- Product Development
- Analysis
- Customer Retention
- Pricing Strategy
- Program Management
- Collateral Materials Development
- Energy
- Process Improvement
- Internal Communications
- Market Research
- Media Buying
- Pricing
- Financial Modeling
- Strategic Planning
- Advertising
- New Markets Development
- Customer Acquisition
- Brand Development
- Segmentation
- Competitive Analysis
- Management
- Energy Markets
- Business Analysis
- Marketing Communications
- Budgets
- Product Management
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