Tatiana Lopez
Senior Vice President, Influencer Marketing @Publicis Groupe
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WORK HISTORY
Senior Vice President, Influencer Marketing @Publicis Groupe
EDUCATION
Florida International University - College of Business
Master of Business Administration (MBA)
University of Central Florida
Bachelor's degree, Business Administration/ Economics
SKILLS
ABOUT TATIANA LOPEZ
Senior executive with 20+ years of experience leading marketing, media, and digital transformation for high-growth, technology-enabled companies. Recognized for building vision, culture, and strategy that deliver sustainable double- and triple-digit revenue growth across global, regional, and local markets.I have a track record of scaling businesses from launch to market leadership, securing global partnerships with Fortune 500 companies, and pioneering new platforms in Latin America and the U.S. multicultural market. As a social media trailblazer, I helped launch MySpace, Facebook, and TikTok across key regions — building and scaling operations, growing revenue exponentially, and unlocking innovation at every stage.Highlights include:Driving 8x revenue growth at TikTok and launching six markets in under a year.Serving as the first Facebook LatAm employee, opening five offices and growing the business from zero revenue to one of the company’s fastest-growing regions.Leading global partnerships with P&G, L’Oréal, Nestlé, Unilever, Mondelez, and Samsung, generating consistent double-digit YOY growth for six consecutive years.Winning TikTok’s first Cannes Lion Award globally (2022).Leading large commercial teams (60+ members) across sales, partnerships, marketing, and operations, with a focus on servant leadership, people development, and results-driven performance tracking.Championing women’s leadership initiatives, coaching and mentoring 400+ women and building cross-country professional networks.Specialties: Business Intelligence · Strategic Partnerships · Brand/Product Management · Digital Advertising · Global Business Development · Inclusive Team Leadership · Revenue Growth Models · Consumer Engagement
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