Tatiana Chapira

About Tatiana Chapira

Strategic leader with over 15 years of experience in small and large companies - 10 as a manager of cross-disciplinary and global teams. Currently a Senior UX Manager with Google Ads Safety, overseeing Research, Design, and Writing for B2B and B2C projects, including improving accuracy of AI agents.

Experience

1. Head of Ux for Advertiser Experience - Google Ads Privacy & Safety

   Google

   Jan 2025 — Present

   Built, grew, and managed a team of UX Researchers, Designers, and Writers working on strategic projects for Ads Safety.• Led initiatives for B2B and B2C audiences, protecting advertiser and consumers in one the world\'s largest ads platforms encompassing Search, Display, Shopping, and YouTube.• Connected UX closely to engineering, data analysts, linguists, and product management to proactively uncover opportunities (for example, proposing improvements on enforcement models in greater China) and quickly react to escalations (like spikes in account fraud).• Responsible for end-to-end UX strategy, including service design, foundational research, quant survey and log analysis, delivering insights and metrics to director and VP audiences. • Defined goals, methodology and accuracy assessment for LLM and AI Agents used for automatic policy enforcement and as tools for human reviewers.• Launched a cross-team multi-year project on increasing transparency in communications for policy violations, with SVP-level sponsorship from GBO and Ads, that increased user satisfaction and reduced support reach out.

Education

• Co-Active Training Institute

  Coaching

• Boston University

  Certificate, Web Design

  2001 — 2001

• USP - Universidade de São Paulo

  Bachelor, Architecture, Graphic Design

  1995 — 2000

• Stanford Continuing Studies

  Leadership, Communication, Data Science

  2014 — 2025

• Emerson College

  Master of Arts, New Media

  2003 — 2005

Skills

• Coaching
• Interaction Design
• Sam
• Blended Learning
• Project Management
• Web Design
• Addie
• Instructional Design
• User Experience
• L&D
• Graphics
• Leadership
• Adobe Creative Suite
• User Interface Design
• Design Thinking
• Team Leadership
• Social Learning
• Mobile Learning
• Management
• Video Editing
• Consulting
• Cms
• Animation
• Program Management
• Graphic Design
• Lms
• User-Centered Design
• Performance Management
• E-Learning
• Training
• Strategy