Tatiana Siddle

Digital Marketing Manager, Emeia @Apple

London, GB

Promoted within the team as well as been globally recognised with an achievement award. Main responsibility: strategic business alignment, achievement of revenue, business goals and performance forecasting. Ongoing optimisation of digital programs and best in class implementations. Ensuring business focus and deliverables from agency and internal contractor. Performance Partnerships: Successfully driving innovative and meaningful partnerships. Reaching new audiences and promoting Apple Retail as a “best place to buy”, via various partner channels: Display (incl. in-App), Paid Social, DM and Push Notifications. Negotiating and working on CPA and Fixed Fee bases. Leading digital marketing in cross functional projects from omni-channel campaigns to new country launches. Paid Search and Google Shopping: managed EMEA programs, over 3 years, including set up and upskilling of new team members and agencies, processes establishment, campaigns, reporting and optimisation. Emerging markets: Launched and managed PPC, Affiliates and CSEs on the entry of Apple Store online to new geographical markets - Russia, Turkey, UAE. In 2020, I was part of India Store launch, successfully delivering digital marketing activation for the new market.

Bournemouth University

BA Hons

Coursera

Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

Bournemouth University

Masters Distinction