Tatiana B.
Founder, CEO & SVP of Talent | The Lilac Agency
- Role
- Founder, CEO & SVP of Talent at The Lilac Agency
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Tatiana B.
Tatiana’s journey in the entertainment industry began at just 6 years old, when she became one of the youngest artists ever signed by Sony Latin. By the age of 8, her debut album had gone gold, launching a music career that took her around the world and gave her an early, firsthand look at the power of performance, branding, and audience connection. That experience not only shaped her resilience but also ignited a lifelong passion for creativity, storytelling, and advocating for talent. After years of working in PR, influencer marketing, and sales, Tatiana channeled that passion into founding The Lilac Agency—a Latina-owned, all-female talent management agency focused on amplifying diverse voices in beauty, fashion, and lifestyle. With a deep understanding of both the talent and business side of the industry, Tatiana leads her agency with heart, strategy, and an unwavering commitment to her creators’ growth and well-being. The Lilac Agency is turning 10 this year.
Experience
Founder, CEO & SVP of Talent
Oct 2015 — Present · Phoenix, AZ, US
Lilac PR was born in 2015 and rebranded to The Lilac Agency in 2017 a digital communication and talent management agency. WE ARE INFLUENCER AND BRAND MATCHMAKERS
Education
Saint Matthias High School
High school diploma, High School/Secondary Diplomas and Certificates
2003 — 2007
Mesa Community College
Associate of Arts (A.A.), Fashion/Apparel Design
2009 — 2011
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