Tatiana Angulo

WORK HISTORY

EDUCATION

SKILLS

ABOUT TATIANA ANGULO

Tatiana is a motivated and forward-thinking music marketing leader with expertise in building marketing and branding strategies through targeted data analysis. In her current role as Director of Streaming Marketing at Universal Music Nashville, she helps lead streaming marketing strategies for the UMG Nashville roster, specifically overseeing the Spotify and Peloton accounts. She propels her artists on each respective platform through a blend of creative and strategic marketing and data analysis. Most notably, Chris Stapleton’s fifth studio album, Higher, earned a #4 Global Debut and #2 US Debut on the Spotify charts. She also helped expand Peloton’s Hannah Corbin Happy Hour footprint to include UMG Nashville artists in programming and promotion, along with a live in-person class with rising artist Kylie Morgan, Kassi Ashton and Mickey Guyton. She’s also assisted with Peloton’s first live in-studio performance featuring Keith Urban for their All For One festival. She is passionate about leveraging data analytics to foster artist development. Inspired by internships with Warner Music Group with Seymour Stein and John Esposito, Tatiana started her own consulting company, ISA+JUDE, to assist, manage and develop artists. Here she assisted in getting her artists signed with major labels, major sync opportunities as well as chart-topping cuts with artists that led to platinum records. She also spent four years as an adjunct professor at her alma mater, Belmont University, teaching Intro to Social Media Analysis and Decision Marketing, and Analytics in the Entertainment Industry. Prior to joining UMG Nashville, Tatiana was the general manager of a streaming marketing agency that assisted in promoting digital releases across multiple genres.Tatiana, a Colombian-American, grew up in Texas and has called Nashville home since attending Belmont University, where she received a BA in Music Business. She is an alumni of and has served on the board of SOLID (Society of Leaders In Development) as the Education Committee Co-Chair, as well as the American Cancer Society’s Associate Board of Ambassadors as the Co-Chair. She also founded the concert benefit “Calling All Warriors” to raise awareness for cancer research.