Tatiana A. Castellanos

Associate Trade Marketing Manager- Travel Retail Americas @Pernod Ricard

Support marketing team bring marketing plans to life including the timely implementation of POS materials/displays, activations (HPP’s), trainings, and events. Covering over 10 brands and accounts, ensuring budget and brand guidelines are followed, and ROI results evaluated •Responsible for the implementation of Ad Hoc requests such as developing local brand family leaflets, training materials and experience displays •Lead Permanent Merchandising Acceleration Project to install / update over 50 units in the region by serving as a liaison between cross functional teams, creative agency, and customers. Present project progress to top management during commercial meetings •Created an Absolut Recycled Limited Edition bottle toolkit for Dufry and DFS main stores. This initiative increased sellout by 18% vs. previous year Limited Edition bottle