Tatiana Williamson

Senior Ux Ui Designer @NFI

https://fvt.nfiindustries.com/tractor https://via.nfiindustries.com/ Lead and designed SaaS, Transportation, Dashboards, Tracking, Customer, and Driver Apps projects. Projects: FleetView, Customer Alert App, and Customer Portal NFI VIA. Made strategic design and user-experience decisions aligned with business vision and priorities, resulting in improved user satisfaction and engagement. Translated concepts into wireframes, proofs-of-concept, and prototypes, ensuring intuitive user experiences and alignment with product goals. Directed the design of the component library and design system, promoting usability and ensuring functional and visual consistency across the portfolio. Drove the product discovery process based on product strategic initiatives, leading to the identification of innovative solutions. Continuously iterated and improved the user experience of products through usability testing and feedback analysis. Guided and educated developers, designers, and leadership about design principles and accessibility. Served as a customer advocate, ensuring the highest level of usefulness, desirability, and customer satisfaction. Ensured consistency of the design system by QA-ing all design work across the portfolio.