Tatiana V. Rybakova
Senior Director, Demand Gen & Growth Marketing @RingCentral
Signup · Get unlimited contacts
WORK HISTORY
Senior Director, Demand Gen & Growth Marketing @RingCentral
San Francisco, CA, US
Leading end-to-end demand generation for RingCentral\'s SMB segment—the primary revenue engine driving 90% of $2.4B annual revenue. Partner closely with Sales leadership to drive a predictable, qualified pipeline through integrated marketing programs, while owning strategy and execution across $MM+ budget in paid, organic, ABM, and Brand-to-Demand initiatives- Consistently exceeding aggressive quarterly pipeline and revenue targets- Drove 25% spend reduction and 29% win-rate lift by partnering with Sales- Piloted Brand-to-Demand full funnel campaign to engage customers before their moment of need - Expert in Paid (SEM), Organic (SEO), and LLMs(GEO/ AEO) search channels- Provide strategic digital channel support for enterprise ABM motions
EDUCATION
Harvard Extension School
Women in Leadership
Bryant University
Bachelor of Science in Business Administration, Marketing and Sociology
SKILLS
ABOUT TATIANA V. RYBAKOVA
I build high-velocity, test-and-learn growth marketing teams that drive measurableimpact for B2B and B2C companies. My expertise spans demand generation,performance marketing, digital media, ABM, and Brand-to-Demand strategies.I’ve helped companies achieve double-digit growth, expand globally, mature theirgrowth marketing functions, and successfully establish ABM discipline to supportupmarket moves.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.