Tatiana Getti
Global Online Senior Manager - Kilian Paris @The Estée Lauder Companies Inc.
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WORK HISTORY
Global Online Senior Manager - Kilian Paris @The Estée Lauder Companies Inc.
In charge of the global online marketing & e-commerce strategy and deployment on all markets (FR, US, UK, EU, RU, CHINA, ME)- Management of the brand.com monthly activations and results (FR, UK, RU, US)-Development of key tactical activations and innovations (ex: Virtual Try On, Sampling campaigns, sustainability with a refill program, fragrance finders, livestreaming on site)-Launch of new markets: ME brand.com and a WeChat program -Support local markets to boost the e-retailer doors -Optimization of the customer experience through all digital touchpoints-Development of all market supports (E-retailer guidelines, pictures with the Image team, online content for brand.com, SEO content etc.)-Conception of the E-crm program from strategy to newsletters delivery-Launch of media campaigns (SEA & social media)-Management of budget, forecasting & online P&L
EDUCATION
Double cursus L3 philosophie
L3
Ecole supérieure de Commerce de Reims
Programme Grande Ecole
SKILLS
ABOUT TATIANA GETTI
Head of e-commerce - KILIAN PARIS chez The Estée Lauder Companies Inc.
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