Tatiana de Arruda
Co-founder and Creative Director @TACORI
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WORK HISTORY
Co-founder and Creative Director @TACORI
EDUCATION
UNOPAR - Universidade Norte do Paraná
Designer
ABOUT TATIANA DE ARRUDA
Senior product and design executive with 15+ years of global experience leading product vision, product strategy, and multi-year product roadmaps for luxury and premium consumer brands across jewelry, eyewear, and accessories.I specialize in translating customer insights, market research, and competitive analysis into differentiated product portfolios that drive growth, margin optimization, and long-term brand relevance. My approach blends design-led innovation with data-driven decision-making, ensuring products are both emotionally compelling and commercially successful.Throughout my career, I have led end-to-end product development lifecycles—from opportunity identification and concept validation to assortment architecture, pricing strategy, and global go-to-market execution. I work cross-functionally with Design, Merchandising, Sales, Marketing, Manufacturing, and Operations to align creative vision with business objectives.Core strengths include:Developing and executing product vision and product roadmapsUsing consumer insights, trend forecasting, and market data to identify new product opportunitiesBuilding scalable portfolio and assortment strategiesLeading cross-functional teams across domestic and international marketsDriving brand-led product differentiation while improving speed-to-market and profitabilityI am passionate about creating products that strengthen brand equity, resonate with consumers, and deliver sustainable business growth.
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