Tom Thompson

Passionate about Improving the Customer Sales and Service Experience

Role
Marketing Director at HealthFirst
Location
Seattle, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Tom Thompson

Sales and marketing strategist with spectrum of deep experience creating B2B and B2C demand generation and conversion success through content marketing, social media, digital advertising, telemarketing and inbound. Top Company Marketer awardee. Groundbreaking role with several companies. Expertise: Optimized content, email marketing, digital campaign strategy and lead/opportunity management. Expert level skills in sales and marketing systems including Marketo, Dynamics, WordPress, social platforms, SEO tools.

Experience

  1. Marketing Director

    HealthFirst

    Feb 2025 — Present · Seattle, WA, US

    Lead and execute the company\'s marketing strategy, encompassing brand development, digital lead generation, market segmentation research, sales enablement and effective engagement through direct and distribution sales channels in the dental and medical markets.

Education

  • Baylor University

    B.A., Journalism, Spanish, General Business

    1978 — 1982

  • West Texas A&M University

    classes toward MA, Public Administration and Communications

    1989 — 1992

Skills

  • Social Media Strategist
  • Publishing
  • Web Content
  • Corporate Communications
  • Html
  • Web Content Writing
  • Public Relations
  • User Experience
  • Content Strategy
  • Content Management
  • Strategy
  • Online Marketing
  • Content Development
  • Program Management
  • Website Development
  • Copywriting
  • Web Design
  • Search Engine Optimization (SEO)
  • Web Content Management
  • Social Media Marketing
  • Powerpoint
  • Blogging
  • Visio
  • Newsletters
  • Editorial
  • Web Project Management
  • Cms
  • Sharepoint
  • Web Analytics
  • Content Management Systems (Cms)
  • Web Development
  • Management
  • SEO
  • Stellent
  • Marketing Communications
  • Facebook
  • Dreamweaver
  • Information Architecture
  • Digital Marketing
  • Internal & External Communications

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Tom Thompson — Marketing Director at HealthFirst in Seattle, WA, US | Unifers