Tathagata Mukherjee
Manager @ MSD | MBA, Data Analytics, Data Science, Life-Science, Pharma
- Role
- Manager - Data Science at MSD
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Tathagata Mukherjee
A Pharma-Biotech Insights and Analytics Professional with 8+ years of working experience…
Experience
Manager - Data Science
Aug 2023 — Present · Pune, IN
Working as a Data Analytics and Digital Transformation Manager, primarily responsible for leading the Omnichannel Campaign Analytics engagement work for MSD. Working across various pharma datasets including eLAAD/KOMODO/SYMPHONY/PROMETRICS/APLD etc. to guide team in identifying key KPI metrics for various business verticals. Key responsibilities include applying various predictive modelling techniques for customer segmentation, campaign content impact analysis, Marketing Mix studies etc. Also leading Sales Force design and advanced analytics projects including call planning, targeting and patient analytics.
Education
West Bengal University of Technology, Kolkata
Bachelor of Technology - BTech, Information Technology
2013 — 2017
National Gems Higher Secondary School
Computer Science
2002 — 2013
Great Lakes Institute of Management Gurgaon
Master of Business Administration - MBA
2020 — 2021
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