Tathagata Chakraborty
Marketing Operation @ MoEngage Inc. | Founder’s Club | Ex Tracxn
- Role
- Senior Marketing Analyst at MoEngage
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Tathagata Chakraborty
Seasoned Marketing Operations (MOPs) Specialist with 8+ years of expertise in architecting and optimizing the full demand generation lifecycle. Deep proficiency in HubSpot CRM and platform integration via Salesforce and Zapier. Proven track record in designing and managing high-converting Lead Management (scoring, routing) and sophisticated Lead Nurturing programs. Expert in end-to-end Email Marketing execution, recognized for proactive analysis and solving system failures to increase core metrics significantly beyond industry standards. Seeking to leverage strategic platform mastery to drive measurable pipeline efficiency.As an Email Marketing Manager with over 5 years at MoEngage Inc, I specialize in creating targeted campaigns that drive engagement and revenue. My expertise lies in email campaign production, audience segmentation, A/B testing, and marketing calendar management, all of which help align strategies with business priorities. Leveraging tools like Salesforce and HubSpot, I ensure seamless execution and data-driven decision-making to optimize marketing performance.
Experience
Senior Marketing Analyst
Apr 2026 — Present · Bengaluru, IN
Education
Indira Gandhi National Open University
Master of Business Administration - MBA, Operations Management and Supervision
West Bengal University of Technology, Kolkata
Bachelor of Technology (B.Tech.), Computer Science
2011 — 2015
ADP High School
Higher Secondary, Pure Science
2009 — 2011
Bedibhawan Rabitirtha Vidyalaya
Secondry, Pure Science
2000 — 2009
Skills
- Analytical Skills
- Leadership
- Secondary Research
- Html
- Start-Ups
- Economics
- Matlab
- C++
- Business Analysis
- Java
- Coding Languages
- Microsoft Word
- Javascript
- Market Research
- Soft Skills
- Microsoft Office
- Team Management
- Php
- Cascading Style Sheets (Css)
- Google Sheets
- Return on Investment Analysis
- Marketing Strategy
- Crm
- Hacking
- Lead Generation
- Project Management
- Salesforce.com
- Sql
- Business Development
- Automata
- C
- Mysql
- Business Strategy
- Online Lead Generation
- Exce
- Algorithm Design
- Data Structures
- Investment Selection
- Microsoft Excel
- Powerpoint
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