Tate Jorgensen

About Tate Jorgensen

Throughout my career, I have had the privilege of witnessing and contributing to the growth and transformation of the consumer product goods (CPG) industry. Working alongside exceptional teams, colleagues, and customers, I have developed a deep understanding of the internal and external factors that impact our success.With an entrepreneurial spirit and unwavering loyalty to our brands and team, as a Key Acct Manager I have consistently driven business successes for both our company and customers. Whether collaborating with national or regional teams, building strong partnerships with customers, or implementing innovative strategies to drive growth and deliver value, my approach has always been centered on delivering exceptional results.One of my favorite quotes,\"The bad news is, time flies. The good news is, you\'re the pilot\"- by M. Altshuler, serves as a reminder to remain focused on my journey and make meaningful contributions to our industry and community. As I reflect on my career and look towards the future, I am excited to continue piloting my journey.

Experience

1. Key Account Manager

   General Mills

   Jul 2013 — Present

   As a Key Account & Brand Manager on our Snacks portfolio, I am responsible for driving growth and profitability of our bars brands and businesses. Specifically, I lead the Brand Management and Sales efforts for Nature Valley Granola Bars, Fiber One Bars, Larabar Natural:Ratio Keto, and Epic Meat Bars. Collectively these brands generate over $150 million in annual sales at my key customer, the Kroger Company. I work with a broad team to develop and execute strategies that enhance our brands\' market position and increase sales. In this role, I oversee a range of processes, including business partnerships, trade and consumer marketing, sales planning and execution including promotion, pricing, advertising, digital initiatives, finance, procurement, retail, shelf management, new product development, operations, and eCommerce.

Education

• University of Utah

  Bachelor's degree, Communications

  1985 — 1990

Skills

• Retail
• B2b
• Ac Nielsen
• Customer Marketing
• Pricing
• Advertising
• Brand Management
• Cross-Functional Team Leadership
• Strategy
• Marketing Strategy
• Grocery
• Business Planning
• Trade Marketing
• Consumer Products
• Product Marketing
• Sales Presentations
• Merchandising
• Brand Awareness
• Integrated Marketing
• Management
• National Accounts
• Product Management
• Strategic Thinking
• Market Planning
• Forecasting
• Fmcg
• Sales Management
• Marketing
• Competitive Analysis
• Selling
• Market Research
• Sales Process
• Nielsen
• Analytics
• Product Development
• Customer Insight
• Trade Shows
• Key Account Development
• Sales Operations
• Account Management