Tassilo Rex
Global Crm Manager @Roche
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WORK HISTORY
Global Crm Manager @Roche
Mannheim, DE
Within the newly created Customer Experience organization I broadened my area of influence across the Sales and Marketing processes.•Led the successful global rollout of Salesforce Lightning to 60 countries, improving cross-team collaboration and CRM efficiency.•Designed and implemented a comprehensive B2B segmentation framework, enabling more targeted marketing efforts and stronger customer relationships.•Developed a cutting-edge B2C process for the launch of a new Continuous Glucose Monitoring (CGM) product, focusing on an omnichannel strategy to enhance customer engagement across digital and physical touchpoints.•Spearheaded initiatives to align global CRM processes with local market needs, ensuring scalability and flexibility.
EDUCATION
Sapienza Università di Roma
Bachelor’s Degree, International Economics and Relations
SKILLS
ABOUT TASSILO REX
Championing customer relationship excellence at Roche, my role as Global CRM Manager harnesses the power of Salesforce to enhance Sales and Marketing synergies globally. With over eight years at Roche, my expertise lies in crafting scalable CRM strategies and driving business process improvements that resonate with diverse market dynamics.The launch of a universal B2B segmentation framework and B2C omnichannel approach are testaments to our team\'s dedication to elevating customer engagement and service. Fluent in English, German, and Italian, I thrive in multinational contexts, striving for continuous innovation and fostering collaborative successes across the world.
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